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ESTAÇÃO HOME 81
ESTAÇÃO HOME 81 carrega a história de uma empresa familiar que começa a atuar no segmento de home decor.
Resumidamente, os pais passaram por anos difíceis no casamento por conta de problemas de fertilidade; foram anos de espera até que eles receberam uma "luz" sobre a adoção do filho mais velho, no ano de 1981. Para a família foi um sinal de fé, união e esperança no matrimônio e no lar.
Após mais um longo período de espera, a matriarca conseguiu engravidar. Dois anos após sua primeira gravidez, recebeu a noticia da segunda gravidez: mais uma filha. Formando assim, uma família com 3 filhos.
A espera até a primeira gravidez foi de 18 anos.
• A ideia de "ESTAÇÃO" é fazer referência ao lar:
Nosso ponto de partida e também de chegada, todos os dias.
Nosso ponto de partida e também de chegada, todos os dias.
• "Home" remete a temática que irão trabalhar / o segmento que irão atender.
• O "81" se refere ao ano de nascimento do filho adotivo, que tem um significado muito especial, e é o ano em que tudo começou a mudar na vida da família.
Como solução visual, buscamos interligar a inicial da marca E + o ano 81 + a história de vida da família.
Buscamos por um ícone que transmitisse "a luz e o milagre" vivenciados; e que eles juntos, pudessem formar um símbolo que representasse a marca.
—
Cliente — Estação Home 81, Brasil
Projeto — Identidade visual, 2022
Designer — Bruna Blumer Padron, Brasil
Studio — Studio Blumer, Brasil
Buscamos por um ícone que transmitisse "a luz e o milagre" vivenciados; e que eles juntos, pudessem formar um símbolo que representasse a marca.
—
Cliente — Estação Home 81, Brasil
Projeto — Identidade visual, 2022
Designer — Bruna Blumer Padron, Brasil
Studio — Studio Blumer, Brasil
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Ajuste tipográfico
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